POPIA states that from next month all direct marketing and related emails must be opt-in.
To adhere to this we will by default, from next month, only send Property Alert and Newsletter emails to subscribers who have signed up via the front end of your website (website opted-in subscribers). Not to subscribers who have been added via your admin console or you have requested us to add for you.
You will be able to override this default and send to everyone by checking a box to say that you wish to email all your subscribers and have consent to do so.
You can now see how many of your subscribers are website opted-in vs not at the top of your admin console’s subscriber screen.
If you want to try to convert admin console added subscribers to opted-in subscribers, we can send them emails asking them to opt-in to carry on receiving Property Alerts and Newsletters. This will be done by sending 3 emails over the next 3 weeks. Be aware that the conversion could be low. There will be a R500 + VAT charge to set up and run this process. Please let us know if you would like us to do this for you.
We will update you on further POPIA compliance for your website in the next couple of days.
If you have any questions on this please contact us.