SEO Offering Online Marketing for Estate Agencies
SEO (Search Engine Optimisation) is a complex discipline focused on improving your website’s ranking in Google search results. Google's search engine uses a variety of methods to determine which pages are displayed first in the results. The exact ‘formula’ is a Google kept secret - and changes frequently - but there are certain known things which can be done with your website and content to improve your ranking.
While all of our web-box websites incorporate standard SEO practices as part of the initial set-up* and so adhere to industry SEO standards, we also offer custom SEO strategy. We will setup the custom SEO strategy after discussions with you about areas, focus, products, etc and analyze and adjust SEO components monthly.
* the initial SEO setup of all our websites: We typically do the SEO for a website during setup and are constantly making changes and improvements to our websites, which positively impact their SEO. So all the pages of your website have been optimised for search engines, such as Google. The following forms a small part of the SEO that is already set up on your website:
Each property page is optimised for its suburb in the H1 tags, keywords, and content. The agent’s property pages are optimised for the suburbs they sell in as well, in the H1 tags and keywords.
There is no way of guaranteeing a website can be found in search engines for words and phrases relevant to what the site is offering, but there are ways of ensuring your website stands the best chance possible of being on page 1 of the search results.
If you are an agency that concentrates on a few very specific suburbs, or you are in a niche market where there is not an enormous amount of competition, then additional SEO strategies focused on these specifics would naturally improve your search engine rankings. Our strategies focus on improving Google’s perception of your website’s relevance and authority in those markets, which are two areas that are known to be important in your ranking. When clients in your chosen areas or niche market use a search engine to gather more information before contacting an agent, will your website rank on the first page? In the top set of results? Our additional SEO strategies can help you get there.
What does it cost?
Once-Off Setup: R4 000 (8-hour setup)
Monthly Costs: R1 000 (2 hours per month to analyze and adjust SEO components to keep your ranking high)